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Radio Shack May Test New Concept Stores Similar To Apple Stores

19 July 2008 No Comment


RadioShack Corp. may soon test a new concept designed to emulate Apple Inc.’s popular stores, an analyst said.

If true, this is great news. I’m still a big Radio Shack fan. It may be more nostalgic than anything but each time I visit their store, (now with my three sons) I remember the day I walked in and purchased my first police scanner with money I earned from a paper route. I digress…..

Deutsche Bank analyst Mike Baker said he believes the company’s pilot project will “replicate the look and feel” of Apple stores, and may include access to some wireless brands not carried by the company, such as T-Mobile, Verizon and AT&T.

“Our source indicates that (RadioShack) is building three test stores to open by October, and then will hope to have ten by year end, 150 in the next 12 months and 400 in three years, if successful,” Baker told investors in a research note Friday. “We do not know if a name for the new format has been chosen, but we believe it will not invoke the RadioShack brand.”

He said the new stores would target higher end, non-mall sites and capitalize on the growing popularity of touch-screen phone technology.

RadioShack

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