Blue ray discs are a thing that will help you increase the efficiency of your discs as well as have high quality image definition. In fact these discs are a great way to store data and videos, not only they give you a higher disc life but also provide a huge amount of data space that can be used by you.

Today even Disney has recognized the potential it has and has started promoting the use of blue ray discs rather than going for DVDs as well as they have started actively promoting the concept. So do you think you can possibly shift over to the new generation disc- the blue ray discs?

Michael Bay is a successful film director and producer - his best movies are Armageddon, Pearl Harbour, The Rock, Bad Boys I + II and Transformers. Also, he is one of the members of Propaganda Films, a music video production company.

He presented the award for animated character in a motion picture at the Visual Effects Society’s sixth annual award show and once again he spoke out and praised Blu-ray. He wanted to remind us what’s his opinion of the war between Blu-ray and HD-DVD, “Blu-ray’s better, and I told everyone. I was very vocal about it. I knew HD [DVD] was not going to make it”, he said.

Although he is 100% dedicated to Blu-ray, he admits that the movies are a little grainy but he claims that he likes it that way and he uses it as an artistic effect.

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Hiroyuki Shimizu, Research Analyst, states that due to Toshiba’s price-cutting the battle between HD DVD and Blu-ray will continue, but not for long. He says that this actions are useless, because they are just delaying the what seems to be inevitable. Shimizu says in Gartner’s Semiconductor DQ Monday Report that, Gartner is expecting that the battle will be won by Blu-ray by the end of 2008. Blu-ray are also backed by five of the seven major Hollywood studios, so it seems that HD DVD will lose this one.

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NPD Group is global market research company which provides information about manufacturers and retailers. According to their latest report, Blu-ray player sales increased after Warner’s announcement that they will go Blu-ray. Although, HD-DVD is less expensive than Blu-ray, in December, 60% players sold were Blu’s, in the first two weeks of January the Blu-ray had a 70% market share.

After Warner’s announcement, HD-DVD sales decreased to an unbelievable 7% rate which means Blu-ray had a 93% market share. If these media sales continue, HD-DVD manufacturers will have to take drastic measures and it’s up to them to decide what the players future will be.

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There are some good news for gamers and PlayStation 3 users and should offer them some Christmas gifts. They might release another PS3 firmware update and they might also make Profile 1.1 compatible with Blu-Ray discs, while the HD DVD was already compatible and had some standard features, like the secondary audio, local storage and picture-in-picture, while those were only optional for Blu-Ray.

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