Barnes & Noble has just teamed up with AT&T to providew free wi-fi at all 777 of its stores throughout the US. Free wi-fi will give customers an easier and more convenient way to buy and download eBooks. “[A bookstore is] a gathering place and Wi-Fi access is increasingly becoming something that customers expect in public places,” Steve Riggio, chief executive of Barnes & Noble announced.
The new free service is all about building traffic, Riggio stressed. “More people means more customers interacting with our booksellers, more opportunities for our booksellers to serve them, more time for customers to discover and explore what we have on our shelves and as we are entering an increasingly digital and connected world, it enables customers to sample e-books from our Web site,” he told the press.