Just last month, we wrote that Hulu had gained some 10 million viewers to become the fourth largest video portal on the web. Now, it’s slain another rival to the list: Yahoo, to move into #3 — at least in terms of videos viewed.
To be clear, the new March U.S. numbers released by comScore show that Hulu is still slightly behind Yahoo’s video properties when it comes to unique viewers. But the NBC and Fox-backed Hulu should pass it any day now in that category as well. Meanwhile, the number two player, Fox Interactive Media (which runs MySpace), is slipping just as quickly as Hulu is rising in videos viewed. It could well be as soon as this month when Hulu moves into the number two web video position.
March saw Hulu stream some 380 million videos, up from 332 million last month. Its unique viewers rose from nearly 35 million to 41 and a half million.
Interestingly, both Yahoo and FIM are still making small gains in unique visitors to their video portals, but both are seeing those users watch less videos. Hulu, on the other hand, is seeing a rush of new users, and is seeing large gains in the total number of videos viewed. Obviously, this speaks well to the company’s monetization strategy, which relies on viewers to watch more videos and sit through their short, interlaced commercials.