Apple limits iPhone to two per individual
Maybe you’ve heard that almost 250,000 of the total 1.4 million iPhones sold in Q4 were unlocked and this pissed off Apple, that decided not to sell more than two iPhones per individual. Also, they will only accept payments by credit or debit cards, to keep away the unauthorized resellers.
Apple seems to be really serious with this iPhone unlocking stuff and they really don’t want people to unlock them. They should be happy selling them and leave people to do everything they want with them.
What Apple should be saying to their customers is that you can do whatever you want with our products, as long as you properly recycle them at the end of their useful lives.